Copywriting research in 10 pages of a book
This morning, I needed to do some language research for my business in Guided Memory Journaling. I'm also in the process of bringing more creativity and flexibility to my reading sessions. With these two intentions suspended simultaneously in my psych-space, I thought, "Here's an idea! Why don't I find a book from my own library that speaks on the subject of Memory and scan it for useful terms and methods for speaking to the selling points around Memory Preservation (which is one of the objectives of GMJ)?"
Well, here's what came out of the first 10 pages (well... I did include every page from the cover UP to the 10th official page in the book):
But the real benefit to retain from this exercise is to secure the scraped content into a Swipe File.
I generally use a spreadsheet app for starters when building my copywriting swipe files for a project.
Link to Google Sheet here.
Basically, what I do is start at the beginning of the notes/highlights in the book and start copying them down, line by line, in the smallest "chunks" that make sense to me. These chunks can be a single keyword, a short phrase, an entire sentence, or a full quoted section.
It's nice to have the numbered sequence column on the left in case I ever need to sort these entries by their order of appearance in the book; that was I can reference back to the source material much faster (though not perfectly by page number or anything crazy like that).
Yes, this can be done just as easily (actually more easily) with kindle books, PDFs, website articles, and other kinds of ebooks (it's the technical approach and tools which vary).
The point in this exercise is to capture any compelling language that can be a useful inspiration for my own copywriting processes (which correlates closely with this book's theme of "preventing memory loss").
I can then sort and filter, analyze, and review this source's material when I'm ready to start drafting my own material for marketing copy.
And finally, here's the list of material I've sourced out of this little exercise:
(And for those who may be curious, I probably spent the entirety of 90 minutes on this whole process, included the development of this blog post. I learned a lot in that time and I've PRESERVED a nice chunk of useful material for my business ✅✅ )
preserve your memories
remember what matters most
share what matters most
recall and memory comparison
improve your memory
sharpen memory like you would sharpen a pencil
strengthen their memory
keep your memory strong
recovering and preserving memory
fearful of memory loss
memory is the most important part of your mind
optimize and maximize your mind and memory
keep your memory strong
our ability to remember is a precious gift, one that makes us human
our precious asset
your ticker and your thinker
protect your brain
renew your memory
tune your brain
the problem ... the promise ... the program (solution)
approach to rescuing your memory
when you stop learning, you start dying
sharpen your memory: brain workouts
alzheimer's disease is a form of dementia
mnemonic, a memory device
alcohol or drug abuse
chronic stress, depression, post-traumatic stress disorder
loving your brain means treating it with respect and care
memory is the treasury and guardian of all things - marcus tullius cicero
memory was slipping
lost her memory
couldn't focus or remember
struggled with her memory
happier, healthier, wealthier, and more successful
sadder, sicker, poorer, and less successful
i don't want to deprive myself
getting well is about abundance, never deprivation
memory is life
a breakthrough approach to memory issues, aging, and alzheimer's
memory is all we are.... Take a man's memories and you take all of him. Chip away a memory at a time and you destroy him as surely as if you hammered nail after nail through his skull. - Mark Lawrence, King of Thorns
memory is the fabric of our souls
it enables us to integrate and make sense of the experiences of our bodies, minds, and spirits
it makes us who we are and allows us to keep our loved ones close, even when they are far away
memory houses our joys, our hurts, and all of life's lessons
it reminds us who is trustworthy and who isn't, who has helped us and whom we need to help
memory enables us all to recall the important events in our lives and keeps us centered and growing
because it contributes to our values and outlook, it also provides us with a sense of purpose that gives our lives meaning
our memories are such a part of us that we often take them for granted
a "memory rescue" program
the old approach to memory ...
everyone has memory problems as they age
from old age or distance between now and when the memory was formed (or last rehearsed)
MCI = mild cognitive impairment
memory training exercises
subjective cognitive decline
A breakthrough concept ...
Rediscovery of a lost, ancient concept
steve's story illustrates ...
Steve: staring down Alzheimer's
functional problems almost always precede structural problems
marked overall improvement
memory training and workouts to keep your brain sharp
your brain, the place where memories are truly made