Self Marketing articles
by colton james townsend

Self Marketing is roughly defined as, "the practice of managing and optimizing for search engine results from others searching for you by name or affiliation." For making that definition up on the spot, I don't think it's half bad for our purposes!

Here are the "Key Takeaways" from each chapter of this remarkable Copywriting Secrets book in Mega-List format for you to review periodically as you build your copywriting skills through Jim's teachings!

Last Updated:
February 25, 2020

Selecting a topic for building content, based on 4 criteria

Last Updated:
January 29, 2020
I've come up with an approach for selecting a good topic to build content around based on 4 criteria or "petals" on a flower diagram I sketched out

Rank your site on Google for results in your local area

Last Updated:
January 22, 2020
Know your competition and inspect the search results for your target keyword. Learn how to start ranking for your target keywords by building an optimized web page

Start a local outreach program to find prospects and collaborators

Last Updated:
January 20, 2020
Organize a simple outreach program when you need to connect with the right people in your local area. Helpful for sales, networking, and creative project collaborations.

What about Self Marketing and Personal Branding?

Last Updated:
January 13, 2020
Taking my first stab at defining self-marketing. For a long time, I've seen wasted effort in promoting the "thing" or business entity rather than the individuals, selling them short.